We can help you to promote your events with BRANDED CONTENT using our main Instagram account: El.Salsero

1. What Is Branded Content?

Branded content is a type of social media partnership where a creator or publisher produces an Instagram or Facebook post and shares it to their profile in exchange for products, services or payment from a business. 

2. Benefits: 

Branded content allows a brand to authentically find new consumers, build advocacy, and drive business impact at the intersection of culture and advertising. Businesses want to share their brand story in partnership with creators - creating authentic, resonant, and compelling creative that drives business results.

Instagram’s branded content tool, also known as the paid partnership tag. The paid partnership tool allows influencers to add a tag directly above their sponsored content that says “Paid partnership with [Brand]”. The Branded Content Tag is available in Feed, Stories, Reels, and Live.

3. What Counts As Branded Content

To play the game, you need to understand the rules.

For creators

As a creator, if your content promotes any products or services and you were paid to include them, or even if you received the product for free, that means you’re being paid to share branded content.

If there are multiple products mentioned, even if you were gifted or received payment for only some (but not all) of them, the post is still branded content.

For businesses

If you collaborate with a creator (or media partner) to make content, it’s branded content if you paid the collaborator to promote your business, product, or service.

And payment doesn’t just mean money. Giving complimentary gifts or discounts on products, services and trips can qualify as a payment.

4. It's mandatory??

Followign the formar term from the Federal Trade Commission’s (FTC):

The FTC’s endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC wants to create more transparency in sponsored content by placing more onus on brands and influencers to openly divulge the relationship between companies and the influencers recommending their products or services.

5. Why with El.Salsero on Instagram?

Our Instagram channel provides a critical home for your branded content, and allows you to connect with the drumbeat of CULTURE through the voices of creators DEFINING and PROPELLING it, creating:

- Access to consumers through the voices they love and trust.

- An organic entry way into trends.

- The ability to galvanize social and cultural movements.

- A shortcut to critical brand sentiment like awareness, trust, and consideration.

6. We will create simple but efficient content following the guidelines, and the most importants:

-Disclosure should occur when there’s a financial, employment, personal, or family relationship with a brand.

-Disclosure placement should be hard to miss

-Disclosure language should be simple and clear

7. We will include the tags:  “#sponsored” “#ad” and “#paid” or "so excited this brand gave me this product to try."

Links:

https://www.facebook.com/policies/brandedcontent

https://business.instagram.com/a/branded-content-ads

https://help.instagram.com/616901995832907

https://www.facebook.com/help/instagram/116947042301556